HD ready

The success of High-Definition Television (HDTV) is exceeding expectations: More than 15 million HD ready TV sets were sold since February 2005 in Europe.

Satellite is expected to become the preferred mode of reception for HDTV: By 2010, 8.5 million satellite homes will be watching HD programming...



See also: HDTV satellite receiver

HDTV offers an opportunity to differentiate over competitors through a technical breakthrough, which has not been possible since introduction of colour TV. A gap may appear between « high » and « low » quality channels.

The rollout of Digital Terrestrial Television (DTT), which requires a set-top-box, offers the opportunity to bundle digital and HD reception in a common receiver. Introducing HD rapidly will allow treducing the equipment costs for future digital and HD viewers...