First Punjabi Network in America Launches with SES AMERICOM ; 24-hour news/entertainment channel devoted to millions of Punjabi-speaking people living in the U.S.
|
PRINCETON, N.J. December 16, 2008 - Meeting the television programming needs of one of America’s biggest ethnic audiences, SES AMERICOM, an SES company (Euronext Paris and Luxembourg stock exchanges: SESG), today announced it is distributing JUS Punjabi, the country’s first Punjabi-language network serving the Indo-Punjabi, Sikh, and South Asian communities throughout the United States. Punjabi is one of the most common languages across Pakistan and India and is widely spoken in other countries where Punjabis have emigrated in large numbers, including Australia, the United Kingdom, Canada, and the United States. JUS Punjabi, the first television channel devoted to delivering content to Punjabi-speaking audiences, is being offered nationwide over SES AMERICOM’s AMC-1 satellite. “Punjabi is spoken by well over 110 million people worldwide which puts it right up there with French and German,” said Penny Yogiraj Sandhu, president and CEO of JUS Punjabi, who was born and raised in the India state of Punjab. “It’s been a longtime goal to bring a quality Punjabi network to America, which is capable of reaching out to the large and vibrant Indo-Punjabi and Sikh communities living across the U.S. By partnering with SES AMERICOM, our subscribers can rest assured that their Punjabi news and entertainment will be there when they want it on JUS Punjabi.” “The launch of JUS Punjabi represents a historic and highly anticipated moment for millions of Punjabi-speaking television viewers across America,” said Steve Bunke, vice president of North American media services for SES AMERICOM. “SES AMERICOM is honored to be selected by JUS Punjabi, as we offer the new network a reliable and secure platform capable of distribution to cable, satellite, and emerging services such as IPTV and mobile TV.” JUS Punjabi provides a complete lineup of Indian-Punjabi programming, including a variety of news shows, sitcoms, live call-in talk shows, game shows and music. The new network is owned and operated by a New York-based management team led by president and CEO Penny Yogiraj Sandhu and executive vice president Karl Khandalavala II, who together have more than 30 years of ethnic broadcasting experience in the U.S. About JUS Punjabi For more information about JUS Punjabi, visit www.juspunjabi.com About SES AMERICOM www.ses-americom.com As the leading supplier of satellite services in the U.S., SES AMERICOM serves broadcasters, cable programmers, aeronautical and maritime communications integrators, Internet service providers, mobile communications networks, government agencies, educational institutions, carriers and secure global data networks with efficient communications and content distribution solutions. The company, recognized as a major innovator of advanced satellite communications services, operates a fleet of 16 spacecraft in orbital positions predominantly providing service throughout the Americas. In addition, AMERICOM Government Services (AGS), a wholly-owned subsidiary, is dedicated to providing satellite-based communications solutions to both civilian and defense agencies of the U.S. Government. SES wholly owns market-leading satellite operators SES ASTRA in Europe, SES AMERICOM in North America, and SES NEW SKIES, which provides global coverage and connectivity. The company also holds 90% of SES SIRIUS in Europe as well as strategic participations in Ciel in Canada and QuetzSat in Mexico. SES provides outstanding satellite communications solutions via a fleet of 39 satellites in 26 orbital positions around the globe. For further information please contact:
|