SM2 Sports Media Solutions contracts SES NEW SKIES satellite to bring North American sports events in HD to Europe

 The Hague, Netherlands, July 23^rd, 2008 – SES NEW SKIES, an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG), announces that SM2 Sports Media Solutions has contracted 18 MHz of bandwidth on the NSS-7 satellite at the orbital location of 338 degrees East. Under the contract, SM2 will use NSS-7 to deliver North American sports events in High Definition (HD) to Europe for a period of five years.

SM2’s main business is the negotiation of sports rights and the satellite delivery of sports events for broadcasters worldwide. Incepted in 2004 in Greenwich, Connecticut, SM2 has already delivered over 3000 hours of programming to clients in Europe and Asia including BSkyB, NTV Plus, Bravo, Premiere, RAI, Sky Italia, Sogecable, Sports TV Portugal, CCTV, YES and PCCWC. Additional clients include: NFL International, TNA Wrestling, ESPN International, USGA, Fox Sports International, Augusta and U.S. Figure Skating. SM2 is also a technological innovator: In February 2007, SM2, through TV2GO in Canada, assisted the NFL in delivering its first ever HD World Feed broadcast of the Super Bowl to its European broadcast partners.

   Susanna Mandel-Mantello, President of SM2 Sports Media Solutions, said: "Since our inception, we have always worked with leaders in the industry to satisfy our clients increase in appetite for HD transmission. Our move to partner with SES NEW SKIES was just our next natural step to ensure that we had the best possible solution, both in coverage and value, for all of our clients. We are very excited about our new partnership and what it will offer our current clients as well as future ones."

  Andrew Ruszkowski, Vice President North American Sales at SES NEW SKIES, said: “As the world’s leading video contribution satellite, NSS-7 at 338 degrees East is a logical choice for SM2. The high-performance spacecraft is ideally located to bring programming from the U.S to media hubs in Europe, the Middle East, Africa or Latin America. We look forward to SM2 ‘doing sports’ on NSS-7 and bringing popular U.S. sports events in HD quality to European audiences.”

 About NSS-7

NSS-7 is a state-of-the-art, hybrid Ku- and C-band satellite located at 338 degrees East over the Atlantic Ocean, providing coverage of Europe, Africa, the Middle East, and the Americas. The satellite is located at one of the hottest orbital locations for trans-Atlantic connectivity as well asinternet connectivity from North America into Europe, the Middle East and Africa. The powerful, state-of-the-art spacecraft features 49 C-band transponders and 48 ku-band transponders.

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