bid-up.tv ON ASTRA @ 28.2° EAST

TV auction channel launches in digital free-to-air

bid-up.tv, the live interactive auction channel where viewers can compete for a variety of quality products, has launched in digital free-to-air on ASTRA 28.2° East (channel nbr. 647 in the SkyDigital EPG; ASTRA 2 transponder nbr. 17; 12031.50 MHz; H-polarisation).

Exciting, interactive and involving, bid-up.tv is a "convergence" product for new broadband homes, adding a competitive edge to the convenience of home shopping. Shoppers can bid for the same products at the same time during 24 hours of compelling live auctions every day either via the bid-up.tv website (www.bid-up.tv) or their TV.

bid-up.tv couples the best "lean back" entertainment value of television with the interactive "lean forward" capability of the PC, to create an interactive experience for the audience. bid-up.tv offers a wide range of leading brand products, from latest consumer electronics and jewellery to wine and cars.

bid-up.tv joint Managing Director John Egan said, "Launching free-to-air on ASTRA has given us the opportunity to access 4 million UK homes and to start generating revenues immediately. No other platform provides that sort of opportunity."

For further information please contact:

Yves Feltes Press Relations Manager Tel. (352) 710 72 53 11 Email: Yves_Feltes@ses-astra.com

Ian Hood bid-up.tv Tel. (44) 20 8600 9700 Email: ian@sit-up.tv