Marketing Consultancy

Each customer and each national or regional market has its own characteristics and requires its own marketing strategy. ASTRA has the experience and in-depth knowledge to provide tailored marketing consultancy and support to customers according to the specific needs.

ASTRA marketing is based centrally in Europe at the group headquarters in Luxembourg, and local specialist marketing offices in the UK, France, Spain, Germany, Poland and Central Eastern Europe (based in Vienna) ensure especially close links to these markets. The marketing teams can coordinate a host of marketing activities. Customers can benefit from the extensive knowledge and experience of all the teams, depending on the specific marketing situation.

In-depth research data is also available to customers as part of ASTRA’s marketing consultancy services. The team carries out regular comprehensive surveys of the European markets to maintain up-to-date information on market growth and trends. To see some of our information, visit our market data pages.

A key to increasing the number of homes able to receive services via ASTRA is supporting the development and distribution of user-friendly reception systems. ASTRA marketing collaborates closely with customers, manufacturers and the distribution trade towards this end and works locally to promote technical recommendations and run training programmes for satellite installers and retail.