ASTRA Satellite Monitors

Independent research authorities confirm the quality of ASTRA Satellite Monitors

• SES ASTRA has a dedicated market research team that undertakes comprehensive surveys and market analyses, which are shared with clients and business partners in Europe.
• The Satellite Monitors, commissioned by SES ASTRA, continuously measure the development of the reception market for broadcast and broadband content in 35 countries within the ASTRA footprint. At year end 2009, SES ASTRA conducted almost 70,000 interviews.
• Conducted by leading market research institutes and using harmonized and acknowledged research methodologies, these surveys have been audited and awarded quality stamps by independent research authorities in France, Germany, Italy, Poland, Spain and the UK.
• Providing quality information about the dynamic development in the direct-to-home reception markets within the ASTRA footprint, the Monitors have set a benchmark for the whole satellite industry.

Quality stamps for the ASTRA Satellite Monitors

• The French Satellite Monitor, undertaken by IPSOS Média, was audited and approved by the Scientific Committee of CESP (Centre d'Études des Supports de Publicité).
• In Germany, the survey methodology of the Satellite Monitor conducted by TNS Infratest was approved by the ZAW (Zentralverband der deutschen Werbewirtschaft).
• The Satellite Monitor in Italy conducted by GfK-asm was audited by CESP in cooperation with the statistical faculty of the University of Rome "La Sapienza". In November 2001, the audit committee approved the high quality of the methodology and the findings of the survey.
• In Poland, following a comprehensive audit procedure, the CESP in cooperation with the Polish Academy of Sciences endorsed the quality of the GfK Satellite Monitor.
• The Spanish Satellite Monitor, undertaken by Instituto Dym, was audited and approved by the Scientific Committee of CESP and the A.I.M.C. (Asociación para la Investigación de Medias de Communicación).
• In the UK, the Satellite Monitor conducted by TNS BJM was audited and approved by the IPA Appraisals committee (Institute of Practitioners in Advertising).

Research Institutes