Research Database

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Market research

Highlights Europe*

  • At year end 2008, 122.2 million homes receive audiovisual broadcast and broadband services via ASTRA at 19.2º, 23.5°, 28.2º East or SIRIUS at 5.0º East.
  • The ASTRA group** consolidated its position as the top European satellite fleet for DTH reception.
  • By end of 2008, 53.4 million homes receive ASTRA or SIRIUS services directly via satellite. A further 68.8 million homes receive services via ASTRA group satellites in cable.
  • More than half all TV homes within the ASTRA group footprint are now receiving digital services.
  • Satellite continues to be the most popular digital reception mode, with a 52% share of the total digital market.
  • 88% of all ASTRA satellite homes are digital.
* 35 countries within the ASTRA group footprint
** ASTRA group reach includes ASTRA at 19.2°E, 23.5°E, 28.2°E and SIRIUS at 5.0°E

Highlights

DTH = Satellite Direct-to-Home reception
SMATV = Satellite Master Antenna TV (Satellite communal reception)