Research Database

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Market research

Highlights Europe*

  • At year end 2007, 117.2 million homes receive audiovisual broadcast and broadband services via ASTRA at 19.2º, 23.5°, 28.2º East or SIRIUS at 5.0º East.
  • The ASTRA Group** consolidated its position as the top European satellite fleet for DTH reception.
  • By end of 2007, 50.3 million homes receive ASTRA or SIRIUS services directly via satellite. A further 66.9 million homes receive services via ASTRA Group satellites in cable.
  • More than 4 out of 10 of all TV homes within the ASTRA Group footprint are now receiving digital services.
  • Satellite continues to be the most popular digital reception mode, with a 58% share of the total digital market.
  • 81% of all ASTRA satellite homes are digital.
* 35 countries within the ASTRA Group footprint
** ASTRA Group reach includes ASTRA at 19.2°E, 23.5°E, 28.2°E and SIRIUS at 5.0°E

Highlights

DTH = Satellite Direct-to-Home reception
SMATV = Satellite Master Antenna TV (Satellite communal reception)