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Broadcast markets
Satellite drives digital growth
- The growing number of digital TV, radio and interactive channels have boosted total digital reception to more than 145 million satellite, cable, terrestrial and DSL homes.
- 60% all TV households in the 35 countries within the ASTRA footprint are today digital
- Digital satellite growth was mainly driven by UK & Ireland (+1.5 million homes), the Maghreb (+1.2 million), the German-speaking countries (+1.0 million), Poland (+0.8 million), Italy (+0.5 million) and Ukraine (+0.5 million).
- With 71 million homes – representing a market share of 49% amongst all digital homes – satellite remains by far the most important digital reception mode.
- 24.0 million homes receive their TV signals via digital cable, 41.7 million via digital terrestrial reception and 9 million homes via DSL.
Digital TV Market in 35 countries within the ASTRA footprint
Digital homes in M.
TV over DSL/Optical Fibre
DTT
Digital Cable
DSTV
* Bosnia, Greece, Norway, Portugal, Serbia, Sweden not updated at YE09, therefore based on YE08
Source: SES ASTRA, Satellite Monitors
More than 90% of all satellite homes are digital
- Both Free TV and Pay TV are driving digital growth; digital channels are received in 31.5 million Free TV homes and 36.9 million Pay TV homes.
- The ASTRA satellites currently carry almost 2,500 digital TV, radio and interactive channels. - The increase in digital free-to-air reception mainly comes from the German-speaking countries, the Maghreb and Ukraine.
- Analogue-only satellite reception continues to decrease, yet still reaches 6.4 million homes.
Digital and analogue satellite reception
DTH/SMATV homes in M.
