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High-definition TV is the most exciting industry innovation since the introduction of colour television in the 60s. HDTV is already a bestseller in the US and is gaining momentum in Europe.
It is a true revolution in television resolution, with similar picture and sound quality to 35mm cinema film, as well as multichannel audio for different languages.
Film studios and commercial TV companies now produce most or all of their output in high definition and the demand for HD services is constantly growing.
We continue to drive growth through a range of activities including information and marketing campaigns aimed at consumers, the electronics and media industries, and government.
We already have nearly 80 high-definition channels on our network because we offer access to one of the biggest HDTV-ready audiences. Our high-power, pan-European footprint reaches 122 million homes in 35 countries, and we can simulcast standard and HD programming.