HDTV opportunities

For broadcasters and content providers

Film studios and commercial TV companies now produce most or all of their output in high definition and the demand for HD services is constantly growing.

HD gives broadcasters the opportunity to stand out from the competition, and it’s a simple step with satellite because of the ready access to large bandwidths.

It not only offers pay-TV channels the chance to maintain their competitive advantage over free-to-air broadcasters, but also reduce churn, attract new customers and develop new revenue streams.

More customers and more revenue per customer

High definition is increasingly being seen as the mark of quality programming and a simple way for subscribers to distinguish between high and low quality broadcasters.

Consolidation will see a few strong pay-TV providers emerge with subscriber bases over 3.5 million, and this will allow them to increase average revenue per subscriber with premium HD offers.

High-profile sports events such as the Olympic Games, and European and world championships offer further opportunities to increase HD awareness and differentiate channels.