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Other reasons include quality of programming neighbourhood, innovative strategies for adding value to the cable offering and expanding audience base, and ASTRA's dedication to customer service.
ASTRA-delivered programming currently reaches more than 62 million cable households in Europe, providing broadcasters with extensive audience reach in key markets. Signals from ASTRA satellites are received by all cable systems in continental Europe, the U.K. and Ireland.
Most broadcasters use ASTRA cable distribution services as a complement to DTH transmission. However, ASTRA also provides a service through which it can transmit dedicated feeds of channels exclusively to cable headends.