Blucom

Two-way connectivity between the TV and mobile phone

This award-winning solution allows interaction with the consumer, creates revenues and enhances customer loyalty.

Allows broadcasters to send extra information to TV and radio audiences with the existing programme.
The extra content can be informative (e.g. news or programme information) or transactional (e.g. shopping or voting) and broadcasters can reach audiences on two screens.
Content is sent in 2 ways:
- to a set-top box via satellite, then to a mobile phone via Bluetooth
- directly to the mobile phone via UMTS/GPRS
The return channel is via SMS or UMTS/GPRS.
Blucom Interactive can operate in satellite, cable or terrestrial households, and on the move.