Cable operator solutions

Enhanced end-user services to increase revenues and customer loyalty

A continuing challenge facing cable operators is how to expand subscriber base and reduce churn. For this reason, operators are increasingly looking at ways of enhancing their channel offerings and adding other services, such as internet and radio.

However, organic channel growth even in semi-developed markets is often to slow for cable providers worried about retention and expansion. ASTRA can help to significantly expand the programming line-ups of cable operators by providing packages of television channels and radio stations, which they can offer to viewers at no additional charge. ASTRA satellites already carry countless channels varying in language and content.

Cable providers can create channel line-ups specifically tailored to appeal to the unique demographic and ethnic profiles of their subscribers, helping to increase their competitive advantage.