New sports channel sportdigital.tv launches on entavio platform

Pay-TV channel offers German handball, basketball and volleyball live on the new digital satellite platform / Start of broadcasting on 1 October

Betzdorf (Luxembourg)/ Hamburg (Germany), 12 September 2007 – The satellite platform operator entavio announced today an agreement with sportdigital.tv, a new pay-TV sports channel to be launched on entavio in Germany. sportdigital.tv will offer the live matches of the German handball, basketball and volleyball leagues on entavio. sportdigital.tv will start marketing and broadcasting on 1 October. In order to access the sportdigital.tv offer, viewers will need a satellite dish pointed to ASTRA and an entavio-enabled satellite receiver with an activated entavio smart card.

entavio is a fully owned affiliate of SES ASTRA, an SES company (Euronext  Paris and Luxembourg Stock Exchange: SESG). sportdigital.tv is owned by Sportfive, a leading European sports rights agency. entavio was officially launched on 1st September. entavio-enabled receivers are available from different manufacturers.

entavio is a technical and service platform which does not itself acquire programs and is therefore open to all broadcasters. Manufacturers of satellite receivers are able to market compatible devices with the entavio label besides the manufacturer’s brand. As a neutral platform, entavio intends to offer satellite households a large range of current and future digital free and pay-TV programs through a single receiver. Furthermore, TV viewers will benefit from additional features and functions such as the interactive mobile phone service Blucom.

“The agreement with sportdigital.tv is an important step in the development of our new digital satellite platform entavio”, said Wilfried Urner, CEO of entavio. “It shows that entavio is open to all broadcasters and attractive to bring to market new programs and business models. As an open platform, entavio will continue to increase the attractiveness of digital satellite television for households and viewers and further drive the technical reach of digital TV, for the benefit of all broadcasters using entavio.”

“entavio is the right platform for sportdigital.tv to enlarge our internet offer, launched at the beginning of the year, by starting a TV channel“, said Lars P. Reckwitz, responsible for sportdigital.tv at SPORTFIVE. "With this agreement, we are able to increase the media presence for our sports content and to benefit from our sports rights packages, of which we dispose through the partnerships with the three leagues and with our own rights portfolio. Furthermore, we can offer Internet customers attractive possibilities to switch to television or to combine both.“

 

About SES ASTRA        www.ses-astra.com

SES ASTRA is the leading Direct-to-Home (DTH) satellite system in Europe, delivering services to more than 109 million DTH and cable households. The ASTRA satellite fleet currently comprises 13 satellites, transmitting 1,864 analogue and digital television and radio channels. SES ASTRA also provides satellite-based multimedia, internet and telecommunication services to enterprises, governments and their agencies. With 26 High Definition (HD) channels available via its satellites today, ASTRA is also the most important HDTV broadcasting platform in Europe. ASTRA's prime orbital positions are 19.2° East, 28.2° East, and 23.5° East.

SES ASTRA is an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG). SES owns three market-leading satellite operators, SES ASTRA in Europe, SES AMERICOM in North America, and SES NEW SKIES, which provide global coverage and connectivity. The Company also holds strategic participations in SES Sirius in Europe, Ciel in Canada and Quetzsat in Mexico. SES provides outstanding satellite communications solutions via a fleet of 37 satellites in 25 orbital positions around the globe. Additional information on SES is available at: www.ses.com

 

For further information please contact:

Markus Payer
SES ASTRA
Tel + 352 710 725 500
markus.payer@ses-astra.com

 

For sportdigital.tv/ Sportfive:

Caroliene Götz
SPORTFIVE
+ 49 40 376 77 – 333
caroliene.goetz@sportfive.com

 

Silke Goedereis
entavio
+ 49 89 1896 1896
silke.goedereis@entavio.com