SES ASTRA signs Blucom contract with RTL Interactive
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Satellite provides additional information parallel to programmes /
TV viewers will be interactively involved in the programme
SES ASTRA, an SES GLOBAL company (Euronext Paris and Luxembourg stock exchange: SESG), has announced today that the Mobile Unit of RTL interactive has signed a contract to use the interactive Blucom service, thus enabling RTL viewers to benefit from the added value of the new ASTRA service. Blucom allows broadcasters to actively involve TV viewers in the ongoing programme and provides them with information services as well as interactive services on top of the ongoing TV programme. The signal will be sent to the satellite TV users and their mobile phones via the digital set-top box and with the support of the Bluetooth technology. The return channel operates via the mobile phone. In addition, the user needs a browser, which can be ordered with a text message (SMS) and has to be downloaded onto the mobile phone. “We are excited about our new Blucom partner”, said Alexander Oudendijk, Chief Commercial Officer of SES ASTRA. “The contract with RTL is another evidence for the success of Blucom. SES ASTRA’s newly developed service can essentially contribute to the distribution of interactive TV in Germany. The service opens the broadcasters a new route to their viewers. At the same time, it connects different technologies in an easy and elegant way.” Wolfgang Kasper, Director Mobile of RTL interactive: “Blucom has the potential to be used by a broad range of TV viewers because it enormously simplifies the accepted connection of TV and mobile telephony. Additionally, Blucom allows us to communicate more directly with the viewers and enables completely new, interactive applications.”
About SES ASTRA www.ses-astra.com SES ASTRA is the leading Direct-to-Home (DTH) satellite system in Europe, delivering services to some 107 million Direct-to-Home and cable households. The ASTRA satellite fleet currently comprises 13 satellites, transmitting more than 1,700 analogue and digital television and radio channels. SES ASTRA also provides satellite-based multimedia, internet and telecommunication services to enterprises, governments and their agencies. With 19 High Definition (HD) channels available via its satellites today, ASTRA is also the most important HDTV broadcasting platform in Europe. ASTRA's prime orbital positions are 19.2° East, 28.2° East and 23.5° East. SES ASTRA is an SES GLOBAL company (Euronext Paris and Luxembourg Stock Exchange: SESG). SES GLOBAL wholly owns three market-leading satellite operators, SES ASTRA in Europe, SES AMERICOM in North America, and SES NEW SKIES, which provides global connectivity as well as coverage. The Company also holds strategic participations in AsiaSat in Asia, Star One in Latin America, SES Sirius in Europe, Ciel in Canada and Quetzsat in Mexico. Americom Government Services provides network solutions and bandwidth to the US government and its contractors. SES GLOBAL provides outstanding satellite communications solutions via a fleet of 44 satellites on 33 orbital positions around the globe. Additional information on SES GLOBAL is available at: www.ses-global.com
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