NRTC Inks IPTV Deal With SES AMERICOM, Enabling Rural Telcos to Enter Television Market

IP-PRIME™ trials scheduled to begin in January

PRINCETON, NJ – November 8, 2005 – Dedicated to enabling even the smallest and remotest of telephone companies (telcos) to offer the triple play of video, voice and broadband, SES AMERICOM, an SES GLOBAL company (Euronext Paris and Luxembourg stock exchanges: SESG), today announced the National Rural Telecommunications Cooperative (NRTC) has signed a multi-year agreement to offer IPTV services to nearly one thousand independent and local telcos over SES AMERICOM’s IP-PRIME™ distribution platform.

The centralized, satellite-delivered IPTV solution originates from SES AMERICOM’s IPTV Broadcast Center in Vernon Valley, New Jersey, where high-end video programming and content is received, processed, and then transported by SES AMERICOM’s AMC-9 satellite to authorized video hubs nationwide. The NRTC IPTV offering is an end-to-end solution to the IP set-top, which includes conditional access and middleware and greatly reduces headend and video operations and equipment costs.

IP-PRIME will enable small telcos to distribute hundreds of television channels to subscribers over the same DSL line that brings them voice and high-speed Internet access. NRTC member telephone companies in as many as four markets will begin trials of IP-PRIME in January. A full NRTC commercial launch of IPTV aboard the IP-PRIME platform is scheduled for the second quarter of 2006.

“SES AMERICOM’s IP-PRIME represents an exciting, first-of-its-kind development in IPTV deployments, as we work with the NRTC to offer broadband television to tens of millions of people from coast to coast,” said Bryan McGuirk, president of media solutions for SES AMERICOM. “Rural and regional telephone companies of all sizes can accelerate their IPTV initiatives by months and years with IP-PRIME, a reliable and secure satellite-delivered solution that bypasses extensive and expensive fiber installations and offers an immediate path to IP television.”

“With our proven track record in satellite television distribution spanning nearly 20 years, NRTC is well positioned to help our members provide this innovative new service, allowing them to remain a viable competitor as they start to engage in the delivery of entertainment and information to the communities they serve,” said Bob Phillips, NRTC’s president and CEO.

Both SES AMERICOM and NRTC are in the process of formalizing IP-PRIME content distribution rights agreements with all of the major producers and providers of leading networks and programming.

SES AMERICOM’s extensive experience in programming distribution, for cable operators, programmers, and broadcasters, enables the largest satellite-based distribution services provider in the U.S. to offer the NRTC and other telcos a proven platform to deliver the powerful and elusive triple play of video, voice and broadband.

About AMC-9

Launched in 2003, AMC-9 is a powerful hybrid C- and Ku-band Alcatel Spacebus 3000B3 spacecraft, which serves television programmers, government agencies, and enterprise networks from its orbital slot at 83° west longitude. The state-of-the-art satellite features increased power levels, expanded coverage areas, and SES AMERICOM’s standard high levels of redundancy.

About NRTC

NRTC leads and supports more than 1,200 member organizations by delivering telecommunications solutions to strengthen member businesses, promote economic development and improve the quality of life in rural America. The rural utilities that make up NRTC offer services to more than 30 million rural households in the United States. For more information, visit www.nrtc.coop.

About SES AMERICOM

The largest supplier of satellite services in the U.S., SES AMERICOM is recognized as a pioneer of global satellite communications services. Celebrating the 30th anniversary of the launch of its first satellite, the company today operates a fleet of 18 spacecraft in orbital positions predominantly providing service throughout the Americas. As a member of the SES GLOBAL family, SES AMERICOM is able to provide end-to-end telecommunications solutions to any region of the world via a fleet of 40 satellites. In addition, AMERICOM Government Services, a wholly owned subsidiary, is dedicated to providing satellite-based communications solutions to both civilian and defense agencies of the U.S. government. With its combined operations, SES AMERICOM serves broadcasters, cable programmers, aeronautical and maritime communications integrators, Internet service providers, mobile communications networks, government agencies, educational institutions, carriers and secure global data networks with efficient communication and content distribution solutions.

Media Contacts:

Monica Morgan,
SES AMERICOM, +1-609-987-4143,
monica.morgan@ses-americom.com

Paul Sims,
SES AMERICOM, +1-678-576-6126,
paul.sims@ses-americom.com