SES ASTRA Clinches ITV Deal for Two Additional Transponders

SES ASTRA - an SES GLOBAL company (Euronext Paris, Luxembourg and Frankfurt Stock Exchanges: SESG) and Britain's premier direct-to-home (DTH) satellite business - has clinched an important two-transponder deal with ITV, the UK's biggest commercial television network

ITV, which already has three ASTRA transponders, will use the additional capacity to expand its digital offer including more regional and interactive services.

The agreement demonstrates the strong UK demand for the 28.2° orbital slot and confirms SES ASTRA and Britain's position as the key players in the European satellite market.

Alexander Oudendijk, SES ASTRA senior vice president of sales and marketing, said: "We are very excited to be extending our business relationship with ITV, which holds an important position in the UK broadcast industry. There can be no greater endorsement of the quality and strength of our service."

ITV's broadcast CEO, Mick Desmond, said: "ITV1 is the most popular commercial television channel in Britain, but to stay at the top against a background of continuing digital viewer growth, we need to ensure that we have the transmission capacity to meet our digital strategy objectives. SES ASTRA was the natural choice when we decided to increase our capacity, not just because of its proven technical expertise and experience, but also because of its unrivalled security and back-up facilities."

ITV is the biggest commercial television network in the UK and ITV1 is Britain's most popular commercial TV channel with an average weekly audience of 45 million.

ITV1 is also the UK's regional channel, broadcasting more than 6000 hours of original programming each year and around half of this output is made outside the M25. ITV2 is the company's younger entertainment channel and in 2003 it was the UK's fastest growing digital channel. Additional info: www.itv.com

The ASTRA satellite system is Europe's leading direct-to-home (DTH) satellite system. It is used by a wide range of broadcast and multimedia companies to deliver free-to-air and pay broadcast as well as broadband services to more than 94 million DTH and cable households in Europe.

ASTRA's 13 satellites transmit over 1400 analogue and digital TV and radio channels as well as multimedia and internet services. Its two prime DTH orbital positions are 19.2° East and 28.2° East. Professional services such as Satellite News Gathering and Cable Contribution transmit from 23.5/24.2 and 5.2 degrees east. Additional info: www.ses-astra.com

For further information please contact:

Yves Feltes
Press Relations, SES ASTRA
Tel +352 710 725 311
Yves.Feltes@ses-astra.com
www.ses-astra.com
 

About SES ASTRA

www.ses-astra.com

The ASTRA Satellite System is the leading Direct-to-Home satellite system in Europe, delivering services to more than 94 million Direct-to-Home and cable households. The ASTRA satellite fleet currently comprises 13 satellites, transmitting in excess of 1400 analogue and digital television and radio channels as well as multimedia and Internet services. ASTRA's two prime orbital positions for DTH (Direct-To-Home) services are 19.2° East and 28.2° East. Professional services such as Direct-to cable (DTC), Satellite Newsgathering (SNG) and Occasional Use are offered from the orbital positions of 23.5° East and 5.2° East.

SES ASTRA is an SES GLOBAL company (Euronext Paris, Luxembourg and Frankfurt stock exchanges: SESG). SES GLOBAL wholly owns two market-leading satellite operators, SES ASTRA in Europe, and SES AMERICOM in the US. The Company also holds strategic participations in AsiaSat in Asia, Star One and Nahuelsat in Latin America, and NSAB in Europe. Via its WORLDSAT subsidiary it provides unparalleled connections to the premier regional satellite fleets of these SES GLOBAL partners. Americom Government Services provides network solutions and bandwidth to the US government and its contractors. SES GLOBAL can provide outstanding satellite communications solutions via a fleet of 40 satellites across the globe. In addition, SES GLOBAL is a shareholder in ORBCOMM, a provider of wireless data communications services through a low-earth orbit (LEO) satellite network, and in satellite technology companies Gilat Satellite Networks Ltd. and ND Satcom. SES GLOBAL is also a founding shareholder in SATLYNX, a Luxembourg-based joint venture with Gilat and Alcatel Space, which has created an unrivalled portfolio of reliable and cost-efficient two-way satellite broadband service solutions to enterprises/corporates, small office/home office (SOHO) users and local communities all over Europe. Additional info on SES GLOBAL at: www.ses-global.com.