Blucom

Blucom Interactive provides two-way connectivity between the TV and mobile phone.

This award-winning solution allows interaction with the consumer, creates interactive revenues and enhances customer loyalty

• Allows broadcasters to send extra information to radio and TV audiences with the existing programme.
• The extra content can be informative (e.g. news or programme information) or transactional (e.g. shopping or voting) and broadcasters can reach audiences on two screens.
• Content is sent in 2 ways:
  • to a set-top box via satellite, then to a mobile phone via Bluetooth
  • directly to the mobile phone via UMTS/GPRS
  • The return channel is via SMS or UMTS/GPRS.
  • Blucom Interactive can operate in satellite, cable or terrestrial households, and on the move.